L
Laurent Bien Legbane
PhD · Chairman
Publications
Business Sustainability

Longevity: The True Test of African Companies

By Laurent Bien Legbane, PhD29 May 202612 min read
Laurent Bien Legbane — Longevity: The True Test of African Companies
Laurent Bien Legbane, PhD

Building a company that outlives its founder remains the exception in Africa. Yet this is the condition for the emergence of a mature African capitalism capable of producing champions of global stature.

The overwhelming majority of first-generation African corporates do not survive the transition from their founder. This widely documented observation, troubling but undeniable, is one of the main structural obstacles to the emergence of a mature African capitalism capable of producing champions of global reach.

Longevity does not depend on the charisma of the founder, nor on the depth of the market. It depends, fundamentally, on the quality of the institutions built around the company: functional governance bodies, formalised succession plans, professionalised management teams, clear separation between ownership and management, robust audit processes and rigorous internal controls.

Too often, these matters are addressed late, under the pressure of a crisis or an unforeseen transition. That is precisely what makes them costly. A company that prepares its transitions early transforms an existential risk into a durable competitive advantage and a recognised intangible asset.

Longevity is also, deeply, a question of shareholder alignment. Family disputes, opaque arbitrations, the absence of a structured shareholders' agreement: all of these silently destroy value over decades. Here again, legal and institutional discipline is an investment, not a cost. A well-drafted shareholders' agreement is one of the most underestimated value-protection instruments.

Family governance, in particular, deserves a treatment of its own. African family groups, often the engine of the first generations of industrialisation, must construct family-governance frameworks: family charters, family councils, clear distinction between family forum and corporate board, conflict-resolution mechanisms, defined rules of access for new generations.

The professionalisation of management is the unavoidable second pillar. The transition from a founder-centric organisation, where decision-making concentrates in one person, to an institutional organisation, where decision-making rests on documented processes and a senior team, is one of the most delicate corporate trajectories. It must be deliberately constructed, well in advance of the founder's actual departure.

Generational risk management is just as central. The financial education of heirs, their gradual exposure to operational responsibilities, the formal definition of their role within or outside the company: these elements must be addressed lucidly, without taboo. Avoiding the conversation does not avoid the risk — it amplifies it.

International stock-market listing, where it is conceivable, is one of the most powerful longevity accelerators. It imposes external discipline, multiplies counterpowers, professionalises reporting and constructs a non-negotiable institutional rhythm. Many family groups have made the listing the founding act of their durable institutionalisation.

Continuity of strategic vision is the silent variable. A company that lasts is a company that knows how to renew itself while preserving an identifiable strategic spine. This balance between renewal and continuity is one of the most underestimated qualities of large-capitalisation leadership.

Building a company that lasts one hundred years is a legitimate ambition for Africa. In time, it will be the most powerful marker of our economic maturity — the moment when our continent will produce, not exceptional individuals, but exceptional institutions.

— Laurent Bien Legbane, PhD
Global Chairman, CFBANQUE INVESTMENT · Chairman, Chartered Financial Investment
Authored & signed by Laurent Bien Legbane